The Daily Grind: Rebrand
Client: The Daily Grind Cafe (Seattle, WA)
Client Type
Local Business
Services
Logo, Menu, Signage
Style
Modern Vintage
Result
✨ 30% New Customers
The Challenge
The Daily Grind had been a neighborhood staple for 20 years, but their branding was stuck in the 90s. Their logo was cluttered, and their visuals across menus and signage were inconsistent. They were losing the younger demographic to trendier, modern coffee chains and needed a fresh look without alienating their loyal customer base.
Our Solution
At Harb Design Corner, we approach rebranding with respect for heritage. We simplified their iconic coffee cup emblem into a clean, versatile mark and developed a warm, inviting color palette that feels both nostalgic and modern.
Logo Evolution
Modernized the classic icon for digital and physical use.
Color Palette
Warm, earthy tones derived from roasted coffee beans.
Menu Redesign
Clean typography making the ordering process easier.
Packaging
Branded cups and bags that customers love to photograph.
"We were afraid of losing our soul in a rebrand, but Harb Design Corner captured exactly who we are. The new look is fresh but feels familiar. Our foot traffic increased significantly within a month of unveiling the new sign."
Owner, The Daily Grind