Aura: Sustainable Activewear
Client: Aura Startups (Austin, TX)
Client Type
D2C Startup
Services
Full Identity, Packaging
Style
Minimalist, Earthy
Result
🚀 Successful Launch
The Challenge
Aura was entering the crowded activewear market with a focus on sustainability. They needed a visual identity that communicated eco-friendliness without resorting to cliché green leaf motifs. The challenge was to look premium, capable, and deeply connected to nature simultaneously.
Our Solution
We developed a minimalist visual language centered around a fluid, abstract symbol representing movement and natural energy. The color palette moved beyond simple greens into muted terracotta, deep ocean blues, and stone grays.
Logo Symbol
An abstract mark symbolizing fluid movement and balance.
Earthy Palette
A sophisticated color scheme inspired by natural landscapes.
Unboxing Exp.
Designed sustainable, shareable packaging for social media.
Social Kit
Templates for Instagram to maintain brand consistency.
"Harb Design Corner helped us define who we are visually. The branding is incredibly versatile and has received so many compliments from our early customers. The packaging design played a huge role in our launch success."
Founder, Aura